Twitter Now Running Pre-Roll Ads

Twitter's post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming.<br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx1CQ8srJ6og2txTX1RbzVidVN7MAnh71PbuK7IW4wlUsXVcXu55NoEV0n8Jhm9fisym8543JMVTDoMDJys4Pieouzrn7w2umI0Bmxz_ZFBLVaONC_yj5nEDHtBI3D8AWEYKzbXQ6hFBP2/s1600/Twitter-.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="359" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx1CQ8srJ6og2txTX1RbzVidVN7MAnh71PbuK7IW4wlUsXVcXu55NoEV0n8Jhm9fisym8543JMVTDoMDJys4Pieouzrn7w2umI0Bmxz_ZFBLVaONC_yj5nEDHtBI3D8AWEYKzbXQ6hFBP2/s640/Twitter-.jpg" width="640" /></a></div><br /><br />The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told Variety. The first such ads launched last week.<br /><br />SEE ALSO: The Great Display Advertising Cash-In of 2013<br /><br />Twitter began running Fox clips as part of Amplify, a program that brought sponsored clips to users' news feeds in May. As Gawker points out, that means that the AmEx ads are, in effect, ads on top of ads.<br /><br />Though Twitter's IPO was considered successful, the company is not expected to post a profit until 2015 at the earliest. Since the company's main source of revenues comes from advertising, Twitter has to walk a fine line between pleasing advertisers without compromising the user experience.<br /><br />

Business Twitter Twitter Now Running Pre-Roll Ads

Twitter's post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox progr...

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